Sekka as a brand started in 2005 with the renovation of an old pension in the lower Hirafu village into a sophisticated restaurant and wine bar. The venue was cutting edge at the time, and the unique design elements implemented by Shouya Grigg, the mastermind behind the Sekka brand became sought after by many of the people who were discovering the magic of the Niseko area. This demand saw the brand grow over the years, expanding into a vast portfolio of different styles of architecture ranging from condominiums, high-end villas and small boutique hotels.

Sekka Lab was conceived by Shouya Grigg to bring x-factor to the social and dining scene in the Niseko area. Hokkaido is renowned for its quality ingredients and products, and now more than ever is attracting innovative gourmets wanting to experience the cuisine of the region. The focus at Sekka Lab is on delivering the very best of fresh local products, prepared and served thoughtfully in an artistic setting. The location of Sekka Lab in downtown Kutchan makes it accessible to visitors and locals alike throughout the year. Since opening in 2016, Sekka-lab has become a favourite with locals and visitors offering a perfect environment to experience the region.